In-App Marketing Manager (Creator Marketing)About the RoleWe are seeking an experienced In-App Marketing Manager to support a growing creator marketing organization. In this role, you will develop and execute digital marketing campaigns that engage creators through in-app and email channels, providing guidance, resources, and best practices that drive creator growth and success.The ideal candidate is highly analytical, performance-driven, and experienced in building scalable digital marketing programs. You enjoy solving complex problems, delivering actionable insights, and collaborating across teams in a fast-paced environment.ResponsibilitiesDefine and lead the end-to-end development of in-app marketing strategies for creator-focused programs that support short-term and long-term business objectives.Build, manage, and optimize digital marketing channels, including email communications, in-app notifications, and other engagement touchpoints.Develop and promote digital marketing best practices while continuously identifying opportunities for innovation and campaign improvement.Design and execute testing strategies, including A/B and multivariate testing, to measure campaign effectiveness and optimize performance.Establish key performance indicators (KPIs) and monitor campaign results to provide data-driven recommendations and identify growth opportunities.Collaborate with cross-functional stakeholders to define project requirements, scope, deliverables, timelines, and success metrics.Analyze campaign performance and translate data into actionable insights that improve user engagement and marketing outcomes.Required QualificationsExperience developing and executing digital marketing campaigns across channels such as email, paid social, in-product messaging, or similar platforms.Experience with A/B testing, campaign measurement, performance analysis, and channel optimization.Experience partnering with analytics, data science, or business intelligence teams to evaluate campaign effectiveness.Strong project management skills with the ability to manage multiple initiatives simultaneously.Experience working effectively with cross-functional and matrixed teams.Analytical mindset with a focus on performance-driven marketing and continuous optimization.Preferred QualificationsExperience working in a fast-paced, dynamic, and ambiguous environment.Experience with Salesforce Marketing Cloud and/or Salesforce Data Cloud.Familiarity with the creator economy, content creators, and creator engagement strategies.Strong communication and stakeholder management skills.Key SkillsDigital MarketingMarketing Campaign ManagementEmail MarketingIn-App MarketingCampaign OptimizationA/B TestingPerformance AnalyticsKPI DevelopmentSalesforce Marketing CloudCross-Functional CollaborationProject ManagementJob Type & LocationThis is a Contract position based out of Menlo Park, CA.Pay and BenefitsThe pay range for this position is $45.00 - $50.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
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